Michigan Initiative for Sustainable Aviation (MISA)

Air transportation is a cornerstone of the global economy, driving commerce, connectivity, and technological progress. As demand surges with advancements in advanced air mobility, eVTOL, and next-generation aircraft, the industry must evolve to remain competitive, cost-effective, and operationally efficient.

Efficiency is at the heart of aviation’s future. Recognizing the economic and competitive imperative for change, the aviation industry is taking the lead in transforming its business model—targeting fuel efficiency, streamlined operations, and cost-saving innovations. This commitment to efficiency stands as a strategic move to ensure long-term profitability, resilience, and market leadership.

In addition, a smarter approach to aviation means leveraging advanced aircraft technologies, new types of fuels, optimized air traffic management, and novel aircraft architectures to create a more economically viable and scalable industry. By focusing on efficiency at every level—from fuel consumption to flight operations—aviation leaders can drive profitability, competitiveness, and innovation while ensuring the industry’s long-term success.